So we’ve created a great site and you’re getting plenty of traffic, but it doesn’t stop there. A web project is an on-going process not a one-off. Using tools like Google Analytics we can monitor how your customers are interacting with your site. You’ll discover what sections are more popular than others, find out if people are always getting to a certain stage then leaving, how many visitors are using mobile devices, and how many visitors are coming directly or from search engines. Over time, this information can help us to continually improve your site based on your customer’s needs.